2) Users can be so creative when they take media into their own hands. I think that making YouTube videos are some of the most creative uses of media by everyday consumers. YouTube videos are also easily shared and accessed.
3) The Internet has allowed all our media to be in one convenient place. The internet allows you to create, share, and view all types of content. Smart phones allow us to be constantly connected to the internet and social media, which keeps us constantly engaged.
It
is shaped by the desires of media conglomerates to expand their empires
across multiple platforms and by the desires of consumers to have the
media they want where they want it, when they want it, and in the format
they want - See more at:
http://henryjenkins.org/2006/06/welcome_to_convergence_culture.html#sthash.90mKRxbF.dpuf